Direct mail marketing is efficient, especially if you are in real estate. Statistics show that it has a 29% medium return on investment (ROI) compared to paid searches or other marketing methods.
Sending direct mail postcards can be a great way to get your message out to the people who want it most. Whether trying to sell something to new customers or keep potential customers up-to-date on your company’s latest news, postcards are a cost-effective way to get your message in front of people’s eyes. In this article, you’ll see how they can help you generate more leads and sales.
Some benefits of direct mailing
Printing is fast and easy
You can print large quantities, so you don’t have to wait for a run of cards every time you want to send a mailing. And since you can print both sides of the card, there is no need to have cards printed on only one side or letterpress style (which requires multiple plates).
Multiple printing options
You have options when it comes to printing your postcards. You can print in color or black and white, on one side only, or use two different colors for contrast if you want more impact with less ink usage.
Use a variety of sizes
Sizes range from small business card size up to legal size—which measures 8 1/2″ x 14″—and everything in between!
Higher response rate
Direct mail postcards are cheaper than direct mail letters and envelopes, but they also have a higher response rate. A higher response rate is significant because your goal for sending out a direct mail piece is to get a response from your customers, whether it be phone calls or visits to your store.
Postcards are easier to read than letters or envelopes, so people will be quick to open them. You can also send out more postcards in bulk at once compared to letters or envelopes, which makes them cheaper as well.
Postcards are inexpensive
In addition to being an effective method of getting your message across, the low cost of postcards makes direct mail marketing a sound investment. You could send out several postcards in the same amount of time it takes to write one sales letter. Since each has its unique message and target audience, this approach can be very effective for keeping your product top-of-mind with potential customers.
Since it is so inexpensive to print postcards in bulk and mail them in multiple batches over time (instead of shipping them all at once), they make excellent follow-up pieces after an initial mailing goes out if you want to maintain contact with prospects who didn’t respond initially or those who have asked for more information about what you have to offer.
Personalizing your message
One of the biggest advantages of using direct mail is the ability to personalize your message. Personalizing your message can be as simple as including a recipient’s name, or it could be more complex, such as using their demographic data—such as age, gender, and location—to create a message that speaks to them directly based on their interests and habits.
Hiring a direct mail solution company
To receive the highest return on your campaign using postcards, consider using a company specializing in this marketing method. Consider those that offer 77 cents per postcard, have no minimum order requirements, and offer thousands of templates.
These companies also offer you an express editor, making customization easy, and help you send postcards to targeted mailing lists using tools such as mailing list pro. They will also take the responsibility of mailing the postcards.
Direct mail postcards can effectively reach customers and prospects, allowing you to get creative with your message—while saving money on printing costs. However, to receive the maximum benefits, you should consider seeking help from a company specializing in direct mailing.
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